Foxtale is a full-service qualitative market research agency. We help our clients to understand the real needs of their consumers. We deep dive inside the consumer’s mind and identify and optimize the product that will deliver effective business growth.
We offer consumer insights of the highest quality by combining scientific methodology with a strong personal and intuitive approach. We deploy advanced analytical techniques to uncover the hidden stories in your data and explain them in crystal clear action-based reports, supported by years of experience and a deep knowledge of contemporary psychology.
We operate worldwide and work for (but not exclusively) international brands and multinational companies.
Supported by specialists if needed, Wendy De Moor prefers to maintain a personal, direct relationship with clients, in order to avoid the trickle-down syndrome and dilution of precious information in the process. She combines a sensitive and intuitive approach with scientific methods, detailed knowledge of psychological science and years of experience.
Ph. D. Psychological Sciences (Ghent University, 1998-2002)
Master Psychology (Ghent University, 1993-1998)
Option Theoretical and Experimental Psychology
Certificate Human Factors for Medical Devices (AAMI University, June 2017)
Training course for applying human factors throughout the life-cycle of a device, and understanding of the standards and regulation requirements for medical device manufacturers.
(January 2013 - …)